Messages
1/12/2024
9 : 25
📬 No. 17 | Mistakes Non-Profits Make
10 common errors non-profits make in their newsletters — and how to fix them. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
1/3/2024
15 : 24
📬 No. 16 | Steps for Great Deliverability
Here are 10 things you should do as part of a January deliverability check-up. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/27/2023
15 : 44
📬 No. 15 | Can You Still Trust Click Rates?
One ESP says 63% of all clicks they see in emails come from bots. What's happening? And what does that mean for your email strategy? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/20/2023
15 : 24
📬 No. 14 | Picking the right platform for your newsletter
Plus: A simple way to spread holiday cheer in your inbox this week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/15/2023
13 : 54
📬 No. 13 | What I Wish I’d Known
...before launching my very first newsletter. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/6/2023
15 : 44
📬 No. 12 | The Hustle + Morning Brew alums shaping the future of newsletters
Who better to teach others the newsletter playbook than the people who created it? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/29/2023
15 : 24
📬 No. 11 | Landing pages to learn from
Let's talk about one of the best ways to grow your list faster. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/22/2023
15 : 34
📬 No. 10 | Making Emails More Accessible
Plus, for Thanksgiving week: A few lessons from age 36. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/17/2023
3 : 7
📬 No. 9 | What’s best: A dedicated or shared IP?
Ask a Deliverability Expert's Yanna-Torry Aspraki answers one of the most-commonly asked deliverability questions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/8/2023
15 : 24
📬 No. 8 | Three Questions Everyone Should Ask in a Survey
Here's everything I know about running a great survey — and how to use surveys to improve your newsletter. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/1/2023
14 : 44
📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter
Plus: Announcing the Who Sponsors Stuff Ad Sales Lab. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/25/2023
14 : 24
📬 No. 6 | How Do I Get Off a Blocklist?
Plus: What's something you wish you'd known before launching your newsletter? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/19/2023
3 : 11
📬 No. 5 | Should You Set Up a Private Community for Your Newsletter?
Thinking about launching your own community on Discord or Slack? Here's what you need to know. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/4/2023
14 : 44
📬 No. 3 | Lessons From a Six-Figure Paid Newsletter
Virginia Sole-Smith's grown her newsletter, Burnt Toast, into a product that brings in six figures annually. Here's how she did it. This week's newsletter is presented by Who Sponsors Stuff
9/27/2023
15 : 4
📬 No. 2 | How Moby Built a Million-Dollar Ad Strategy
With 250k subscribers — and help from Who Sponsors Stuff — Moby created a 7-figure ad strategy. Here's how they did it. This week's newsletter is presented by Who Sponsors Stuff. Their Sales
9/20/2023
14 : 34
📬 No. 1 | Want to sell more subscriptions? Try giving away more content
How Advisorator's Jared Newman discovered that free content was the key to converting readers to paying subscribers. Welcome to Inbox Collective's new weekly newsletter! You might be wondering:
9/17/2023
12 : 55
Why I'm Shutting Down Not a Newsletter
Inside: September's Not a Newsletter — and details about what's next! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/30/2023
14 : 54
How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox
Peapod Digital Labs and BoyleSports use Litmus's suite of tools to personalize, optimize and increase deliverability. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/17/2023
13 : 54
The August edition of Not a Newsletter is here!
Claire Zulkey shares 11 lessons from 5 years of writing her newsletter. Plus: Should I set up DMARC for my newsletter? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
7/19/2023
14 : 54
The July edition of Not a Newsletter is here!
What's happening with iOS17 — and why you shouldn't be worried that Apple will be taking your click data away. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏